Raising awareness is very important for us as we work to grow the Taco John’s brand and add new restaurants across the country.” “I think the Flamin’ Hot® Cheetos® Burrito will help us attract the attention of guests who currently aren’t familiar with Taco John’s. We have the right flavors, at the right time, with the right partners,” says Jeff Linville, CEO at Taco John’s. “Everything is lining up for the Flamin’ Hot® Cheetos® Burrito. Guests 18 to 34 show the greatest preference for hotter menu items. In its recent Flavor Consumer Trend Report, Technomic found a majority (54%) of Americans say spicy foods are appealing. The spicy burrito arrives at a time when consumers are voicing an appetite for bolder flavors. The burrito combines spicy chorizo sausage, jalapeno slices, bold nacho cheese and chile de arbol salsa with the crunch of Flamin’ Hot® Cheetos® snacks all inside a fiery tortilla. We think the Flamin’ Hot® Cheetos® Burrito will perform very well.” “We couldn’t be happier with the combination. We decided the snack would be the perfect accent to our new spicy burrito,” said Bob Karisny, Vice President for Menu Strategy and Innovation at Taco John’s. “Flamin’ Hot® Cheetos® are extremely popular, and they offer a great, distinctive flavor. The Mexican fast food chain is launching the Flamin’ Hot® Cheetos® Burrito this week as a limited time offer. Cheyenne, WY ( ) Taco John’s® is teaming up with PepsiCo’s Frito-Lay division for its latest menu item.
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